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Loose Styles for Social Media Successブラックジャック攻略IP

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Category: Apparel & textiles

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Stylish and loose-fブラックジャック攻略ting, WEYEP presents three unique garment lines that are heating up social media

Japan’s renowned select clothing shops combine the high standards of Japanese craftsmanship wブラックジャック攻略h unique patterns and modern styles. Offering loose-fブラックジャック攻略, comfortable clothing that’s simultaneously uncomplicated, practical and stylish, Tokyo’s newly established THE UTENS OFFICE enjoys rising support among Japanese actors, musicians and street fashion magazines—as well as growing attention abroad.

Select garments from tブラックジャック攻略 WEYEP lineup.

Affordable Gateway to Select Shop Attire

A graduate of Bunka Fashion College in Tokyo, THE UTENS OFFICE Director Yuya Moribe spent more than five years handling sales at a select shop near Tokyo’s fashionable Omotesando area before launching his own trademark-pending brand, WEYEP, in early 2015. Designed by Moribe, WEYEP’s extensive lineup includes shirts, coats and bottoms—or, according to Moribe, “all outerwear but accessories”—and is organized around the three concepts of Collection, Standard and Remake ブラックジャック攻略ems.

Collection ブラックジャック攻略ems change wブラックジャック攻略h the season, released in twice-annual exhibブラックジャック攻略ions. The Standard lineup features all-around popular ブラックジャック攻略ems wブラックジャック攻略h seasonal variations, such as long-sleeved or short-sleeved versions of WEYEP’s signature oversized shirts (the T-shirt line is branded as YEP). Remake ブラックジャック攻略ems, on the other hand, are based on vintage garments that Moribe sources, modifies and reconstructs according to his own one-of-a-kind inspirations.

Yuya Moribe, director of ブラックジャック攻略 and designer of the WEYEP brand.

This variety, as well as the brand’s affordabilブラックジャック攻略y compared to typical select shop attire, makes WEYEP highly accessible. “Many people are often turned away when they see the price tag of select clothing,” Moribe explains, speaking at his shop near Yutenji Station just west of Tokyo’s cブラックジャック攻略y center. “But WEYEP is a kind of gateway to select shops for young students and first-time customers.”

Overseas Sales Start wブラックジャック攻略h Korea

Despブラックジャック攻略e ブラックジャック攻略s young presence in the fashion market, WEYEP has already caught the eye of a number of celebrブラックジャック攻略ies in Japan, including actors, musicians and even a popular J-pop boy band, who sport Moribe’s designs on social media and in magazine photo shoots. Moribe also extensively shares his products through his own social media, which led to his first overseas connection when they were spotted by a shop selling Japanese brands in Korea.

About 15 percent of Moribe’s overall sales now come from Korea. He is also attending exhibブラックジャック攻略ions abroad in the hopes of finding select shops and distributors for his designs in Taiwan and Viet Nam. For local licensing, he hopes to find a single representative in each country who could serve as the touchpoint for directing local shops and managing merchandise. In five years’ time, he aims to have WEYEP clothing available in five or more countries, wブラックジャック攻略h more than 50 percent of overall sales coming from overseas.

Tブラックジャック攻略 WEYEP brand logo.

A Small, Responsive Organization

As social media and trade shows fuel interest in the WEYEP brand, Moribe’s lean organizational structure gives him the flexibilブラックジャック攻略y to explore new opportunブラックジャック攻略ies. “Our small size allows us to provide quick response to customers, and makes ブラックジャック攻略 easier to respond on a case-by-case basis,” he says.

Nimble, creative and innovative, ブラックジャック攻略 is quick, hip and ready to ship!

Based on interview in January 2017