ブラック ジャック 攻略 needs in style ブラック ジャック 攻略ATER Co. Ltd.

Website: ブラック ジャック 攻略ATER Co. Ltd.External site: a new window will open
Category: Japanese Design & Daily goods

Practical and versatile

ブラック ジャック 攻略ater is Japan's leading manufacturer and exporter of plastic household goods including lunchboxes, food containers, kitchenware, utensils, baby goods, outdoor goods, toilet and bath items, gadgets and gifts. ブラック ジャック 攻略ater has been in operation since 1950 and currently posts annual sales of more than 10 billion yen. Headquartered in Japan's ancient city of Nara, the company boasts offices in Korea, Taiwan, Shanghai and Hong Kong, and manufactures its products in Japan and China. The company has status as an OEM (Original Equipment Manufacturer) and an ODM (Original Design Manufacturer). That means it can produce original Skater products as well as licensed items featuring international characters, such as Snoopy and Sesame Street, and Japanese mainstays like Hello Kitty and Takara Tomy's TOMICA toys.

CEO Ryouichi Konoike

Lunchbox experts for over 50 years

A box for every lunch

Lightweight, easy-to-carry, stylish and colorful lunchboxes are the hallmark of ブラック ジャック 攻略ater. The boxes are also microwavable, dishwasher safe, odor and stain-resistant, stackable, and can also be used as food storage containers.

Although lunchboxes make up 40 percent of sales, ブラック ジャック 攻略ater's designers are always developing new lines under the motto "Love in Heart, Dreams for Living." Over 200 items are introduced to the market each year to satisfy consumers' appetites for original, seasonal items. There are lunchboxes tailored specifically to children, women and men in a wide range of colors and shapes. Original lines for women include floral designs and patterns under the names of "Trend Line," "Joy Color," "Forest Color" and "Temariusagi."

New solutions to modern needs

ブラック ジャック 攻略ater's products merge modern functionality with a trendy design, while satisfying needs for convenience, reliability and food safety. "Change, challenge and speed" is the credo for product development, making ブラック ジャック 攻略ater a trend-setter in a fast-paced, ever-changing consumer environment. Latest items include a colorful pressure cooker usable in a microwave and the Kometogi rice washer in the form of a shaker. In 2013, ブラック ジャック 攻略ater received the "G-Mark" symbol of the Good Design Award from the Japan Institute of Design Promotion, for its "donburi stainless lunch jar" and its "slim torio set with chopstick, spoon and fork."

Microwaveable pressure cookers

The "G-Mark" recognizes ブラック ジャック 攻略ater's design excellence

ブラック ジャック 攻略ater's main export markets include China, Taiwan, Korea, Western Europe and the US. And while overseas sales currently constitute only 3 percent of the total, CEO Ryouichi Konoike and his team are set on boosting the figure by expanding exports to Southeast Asia.

"We offer total lifestyle solutions with an original design and at an affordable price," says Konoike. "Our lunchboxes bring Japanese food culture and design, health and comfort-related values to foreign shores. I hope our lunchboxes will become as popular as karaoke overseas."