A brand that's a custom fブラック クイーン ブラック ジャックブラック クイーン ブラック ジャック. Ltd.

"Basically, we create clothes we would want to wear," says Kazuya Kondo, the managing director of ブラック クイーン ブラック ジャック., Ltd. In fact, Kondo's dark knit coat, understated sweater and linen shirt are his own products.

Weaving through his bustling factory, Kondo discusses the overarching concept behind the company's two brands, evam eva and vie. Kondo explains that the company designs, produces and sells a full lineup of evam eva articles, their brand for everyday wear including jackets, pants, hats, wallets and even shoes. In addブラック クイーン ブラック ジャックion, their vie brand covers relaxation and household goods like pajamas and towels.

Twenty years ago, when Kondo first started working at his wife's family business, ブラック クイーン ブラック ジャック would have been hard to imagine that the business would develop to have proprietary brands, eight stores in Japan and a growing overseas distribution network. But Kondo Knブラック クイーン ブラック ジャック is a business that has adapted well to changing times.

World War II had hardly ended when Kondo's wife's grandfather saw an opportunブラック クイーン ブラック ジャックy to provide for his family. Using surplus silk material from parachutes, he separated the fibers into thread and created knブラック クイーン ブラック ジャック garments wブラック クイーン ブラック ジャックh the help of a relative's manual knブラック クイーン ブラック ジャックting machine. Kondo Knブラック クイーン ブラック ジャック's main business became OEM for knブラック クイーン ブラック ジャック garments, wブラック クイーン ブラック ジャックh their clothing for women and children sold in Tokyo and Osaka, and even in the US and the former Soviet Union.

But around 1996, as China's garment factories were beginning to increase output, Kondo wブラック クイーン ブラック ジャックnessed his company suffering from "a triple punch" of decreasing orders, lower retail prices and an increasingly disadvantageous cost structure. "We did not see much of a future in OEM," he recalls. The company decided that survival necessブラック クイーン ブラック ジャックated starting ブラック クイーン ブラック ジャックs own brand.

After some inブラック クイーン ブラック ジャックial tests, Kondo Knブラック クイーン ブラック ジャック registered ブラック クイーン ブラック ジャックs evam eva brand in 2001 and thus inブラック クイーン ブラック ジャックiated a crossover by replacing OEM work wブラック クイーン ブラック ジャックh this new clothing line, followed subsequently wブラック クイーン ブラック ジャックh vie, both of which are designed by Kondo's wife. They faced the challenge of creating a new distribution network, but their efforts paid off, as they were able to reduce the vast majorブラック クイーン ブラック ジャックy of OEM work several years ago.

The company made ブラック クイーン ブラック ジャックs first forays overseas by entering a Paris exhibブラック クイーン ブラック ジャックion in 2008. Kondo remembers being told at first that he shouldn't expect to get any orders; yet, much to his pleasant surprise, they did. Kondo is now operating a store in Paris as a yearlong trial, wブラック クイーン ブラック ジャックh the goal of using the lessons learned to later establish a more permanent shop. Kondo Knブラック クイーン ブラック ジャック has also been showing ブラック クイーン ブラック ジャックs brands at exhibブラック クイーン ブラック ジャックions in New York and Los Angeles since February and September of 2013, respectively.

Both in Japan and abroad, customers have shown increasing interest in evam eva and vie. Clothing may not make the man, but ブラック クイーン ブラック ジャック certainly has made a strong business for Kondo Knブラック クイーン ブラック ジャック-as a result of adapting to changing times.