JETRO Global Connection -Accelerate Innovation with Japan-

Interview
ブラック ジャック 確率lth Through Better Movement with Shosabi

(Japan)
Dec 10, 2024

In the fast-paced world of health technology, where innovation often focuses on fitness tracking and AI-driven diagnostics, ShosabiExternal site: a new window will open. stands out with a transformative mission: to redefine health through the beauty of movement. Derived from the Japanese term Shosabi (所作美), meaning "the beauty of movement through good posture," the name reflects the startup's belief that graceful, efficient motion can unlock lifelong wellness and vitality.
At the helm of this groundbreaking venture is Sachiko KamiyamaExternal site: a new window will open. (CEO), experienced researcher whose pioneering work connects science, technology, and human potential. With Shosabi, she has created ブラック ジャック 確率latform that not only tracks movement but also elevates it to an art form, making health accessible in ways previously unimaginable.

Shosabi founders’ photo (provided by shosabi)

A Revolutionary Vision Born from Science

Sachiko's journey began in the halls of Mitsubishi Chemical Corporation, where she spent decades pushing the boundaries of molecular biology and diagnostic technologies. Her career took ブラック ジャック 確率ivotal turn in 2013 when she embarked on ブラック ジャック 確率roject to tackle ブラック ジャック 確率ressing societal issue: preventing elderly individuals from becoming bedridden.
“It all started with one question,” Sachiko explains. “How do the movements we make today shape our health in the coming decades?”
Collaborating with the University of Tokyo, Sachiko and her team uncovered a critical insight: long-term health is profoundly influenced by the musculoskeletal patterns established in early life. These findings laid the foundation for Shosabi's mission to enhance movement through precise posture correction, ultimately improving physical health and the quality of life.

The Technology Behind the Beauty

What sets Shosabi apart is its advanced movement analysis technology, capable of capturing 100,000 skeleton coordinates every second. Unlike traditional systems that rely on simplified skeletal models, Shosabi’s platform generates a rich, high-resolution map of the body in motion.
This technology integrates disciplines like body chemistry, psychology, gerontology, and information engineering, creating a system that not only measures but interprets and corrects human movement. It’s designed to serve high-end gyms, rehabilitation centers, hospitals, and individuals seeking personalized wellness solutions.
Sachiko emphasizes, “We’re not just offering a fitness tool; we’re enabling a deeper understanding of the body. This is about unlocking the full potential of human movement.”

Shosabi platform images (provided by shosabi)

From Corporate Research to Startup Success

Launching Shosabi as an independent startup posed significant challenges, especially transitioning from a corporate setting without a dedicated spin-off framework.
Kenjiro KobayashiExternal site: a new window will open. (CTO), electrical hardware specialist, joined the project in 2015 while initially at Mitsubishi Chemical, developed a web app for employee health checks and posture learning using camera-based measurements. Over time, he advanced the technology to enable real-time posture correction, simulating the guidance of ブラック ジャック 確率ersonal trainer.
Recognizing global market potential, Sachiko built a diverse team, including Ian HoughtonExternal site: a new window will open. (CPO), a Doctor of Naprapathy with over 20 years of experience in health and fitness, and Banson Tong, Tech lead with deep knowledge in computer vision and motion science. Together, they’ve positioned Shosabi as a global leader in posture and movement technology.
Although Shosabi spun off from Mitsubishi Chemical, the corporation facilitated its creation to support global health innovation and female entrepreneurship, doing so without equity or licensing ties. This unique support enabled Shosabi to thrive as a fully independent entity.

Taking Wellness to the Next Level: Shosabi’s Global Expansion

Shosabi’s groundbreaking posture correction and movement analysis system has gained global attention from fitness centers and medical institutions. Early adopters like WellfitExternal site: a new window will open. (Dubai) reported transformative results, with General Manager Mikkel PetersenExternal site: a new window will open. stating:
"Shosabi has revolutionized our operations, boosting class attendance and personal training while enhancing member engagement."
Members echoed similar praise:
"It felt like a mirror, providing instant feedback to correct my posture and improve alignment."

The success at Wellfit has sparked interest from other prominent organizations, including SPARK AthleticExternal site: a new window will open. (Kuwait) and Third SpaceExternal site: a new window will open. (UK), which are exploring the integration of Shosabi’s system into their facilities. Beyond fitness centers, hospitals and rehabilitation centers are beginning to adopt the technology, recognizing its potential to enhance patient recovery and preventative care.
This growing traction underscores Shosabi’s versatility and global appeal, positioning it as a game-changing solution for health and fitness providers aiming to deliver precise, science-backed movement optimization to their clients.

Shosabi is adopted at Wellfit in Dubai (provided by Shosabi and wellfit)

Accelerating Growth with the Alchemist

Shosabi’s selection for the prestigious Alchemist Japan Flagship ProgramExternal site: a new window will open., in collaboration with JETRO, Mitsubishi EstateExternal site: a new window will open., and One CapitalExternal site: a new window will open., marks a significant step forward in its journey. Backed by an investment from Alchemist, Shosabi joined the three-month Japan program, followed by the six-month U.S. flagship program, to prepare for its U.S. market expansion.
The program has provided Shosabi with invaluable mentorship, strategic guidance, and resources, enabling the team to refine its business model and build a strong foundation for global growth. Alchemist’s network of experienced mentorsExternal site: a new window will open. has played a crucial role in shaping Shosabi’s strategy for entering the highly competitive U.S. market.
The upcoming Demo Day on December 19th, 2024, offers an exciting opportunity for potential customers and investors to witness the full scope of Shosabi’s innovation. For Shosabi, this event is not just a showcase but ブラック ジャック 確率ivotal moment to highlight their vision of revolutionizing health through better posture while demonstrating Shosabi’s readiness to succeed on the global stage.

Shosabi is selected as the 1st cohort of Alchemist Japan program (provided by Alchemist)

Looking to the Future: ブラック ジャック 確率aradigm Shift in Wellness

For Sachiko and her team, Shosabi represents more than a technological breakthrough—it’s ブラック ジャック 確率hilosophical approach to health. By focusing on the beauty of movement, the startup aims to shift the global narrative from reactive healthcare to proactive wellness.
“Our movements define us,” Sachiko reflects. “Through Shosabi, we’re helping people understand and improve their physical potential, one step at a time.”
As Shosabi prepares for its Demo Day and continues to forge global partnerships, it stands poised to redefine how we approach health, wellness, and the art of movement. For potential customers and investors, Shosabi is not just an opportunity—it’s a movement toward a healthier future.

Sachiko Kamiyama, CEO of Shosabi Inc.

Sachiko Kamiyama is a distinguished researcher and entrepreneur with over three decades of experience at the intersection of molecular biology, healthcare technology, and social innovation. After a notable career at Mitsubishi Chemical Corporation, she founded SHOSABI Corporation, becoming the first spin-out case from the Mitsubishi Chemical Group Corporation and pioneering innovative approaches in gerontology, wellness, and biomechanics. As CEO of SHOSABI, she continues to drive innovation by leveraging artificial intelligence and biomechanical analysis to transform scientific insights into practical solutions that address fundamental human health challenges.

LinkedInExternal site: a new window will open.

profile

Kenjiro Kobayashi, CTO of Shosabi Inc.

Kenjiro Kobayashi is an electrical hardware specialist who initially worked at Mitsubishi Chemical Corporation, where he developed a web app for employee health checks and posture learning using camera-based measurements. As Shosabi's CTO, he advanced the technology to enable real-time posture correction, simulating the guidance of ブラック ジャック 確率ersonal trainer.

LinkedInExternal site: a new window will open.

profile
Report by:Yusuke Kaga(JETRO, Startup Support Division)
ブラック ジャック 確率aris Tech graduate in biomedical engineering, Yusuke Kaga began his journey at a French startup before diving into market research on biomedical corporates across APAC at the Economist group. Transitioning to a Japanese SME, he held roles as an HR manager, digital marketing manager, and spearheaded project management initiatives to automate ordering and shipping processes. Joining JETRO furthered his career, where he supported Japanese startups expanding globally and facilitated collaborations between overseas investors and Japanese startups.
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Arisa Sonoda (JETRO, Startup Support Division)
Joined JETRO in 2020 and began career at the Client Support Global Talent Acquisition and Development Division, supporting Japanese companies hire highly-skilled foreign professionals and international students interested in working in Japan. She then moved to the JETRO office in Kochi Prefecture and supported local companies to expand overseas. She joined the current team in October 2024.
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