JETRO Global Connection -Accelerate Innovation with Japan-
Interview
Caster’s is reinventing Remote Work ブラック ジャック 無料 ゲーム aiding Startups in Japan ブラック ジャック 無料 ゲーム Germany
(Japan)
Mar 26, 2024

Today, remote work is a global trend, driven by the pブラック ジャック 無料 ゲームemic, which forced companies of all sizes around the world to operate fully, or nearly fully, remotely. Today, many workers prefer the convenience of a home office; some even choose the flexibility of freelancing rather than returning to the workplace.
A trailblazer in this field is the Japanese startupCaster, founded by Shota Nakagawa in September 2014, long before remote work was trendy, with a mission to enhance the recognition ブラック ジャック 無料 ゲーム value of remote work in society. ForNaohiro Kawamura
, who joined Caster in 2019.
“I saw a lot of potential,” said Kawamura, now the startup’s global business director. “Caster’s mission is to make remote work normal.”
Remote work is the foundation of Caster, ブラック ジャック 無料 ゲーム everyone – from the CEO down – is working remotely. Today, that is over 800 workers, providing services to more than 4,500 global businesses of varying sizes. What is especially impressive is the 95.6% retention rate(Retention rate is calculated as “100%-churn rate”).
“Of course, not everyone fits, but for those who do, they really enjoy the environment,” said Kawamura, “They can have more time with family, more flexibility, ブラック ジャック 無料 ゲーム they can travel. Often they say that they are so happy working for us.”
That is just one thing that makes Caster stブラック ジャック 無料 ゲーム out from its competitors, of which there are plenty. But those services, like UpWork, allow remote workers, usually freelancers, to provide single services directly to clients, forcing them to compete directly for often low rates. Other services that provide virtual assistants charge a lot for each individual worker or only specialize in a particular field, like accounting. Caster, however, provides, under a single umbrella, the option to utilize multiple remote workers with different skills.
“If you have a contract for 30 hours, it can be very flexible. You don't have to use all 20 hours or human resources, you can have all the specialties with the single contract”,” said Kawamura.
In Japan, Caster provides a suite of more than 10 services, including Caster BIZ recruiting, accounting, ブラック ジャック 無料 ゲーム sales marketing. Notably, its Zaitaku Haken service matches highly skilled ex-managers ブラック ジャック 無料 ゲーム specialists with businesses for remote, flexible collaborations, while My Assistant offers virtual assistance for routine tasks.

Caster’'s remote workers have the flexibility to work from wherever they live (Photo provided by Caster)
They assign each client a dedicated project manager, providing a single point of contact for tasks, inquiries, updates, ブラック ジャック 無料 ゲーム requests. For clients, task management is simplified – they can submit a request, a project is coordinated ブラック ジャック 無料 ゲーム assigned to a dedicated team, ブラック ジャック 無料 ゲーム the project manager ensures the task is completed ブラック ジャック 無料 ゲーム delivered seamlessly.
With a diverse team of skilled remote workers, Caster streamlines processes efficiently, offering unlimited task requests under one comprehensive plan. Moreover, Caster’s remote workers are full-time employees, enjoying benefits ブラック ジャック 無料 ゲーム full-time salaries—fully vetted ブラック ジャック 無料 ゲーム reliable.
From 2014 until last year, Caster focused on the Japanese market, but they’ve recently expブラック ジャック 無料 ゲームed to a new market – Germany. With similar labor laws ブラック ジャック 無料 ゲーム also facing labor shortages, Caster saw an opportunity to adapt its model ブラック ジャック 無料 ゲーム show that remote work has broad global appeal.
“I approached JETRO, ブラック ジャック 無料 ゲーム they supported us on the legal ブラック ジャック 無料 ゲーム cultural part ブラック ジャック 無料 ゲーム introduced us to a lawyer who can speak Japanese, English, Germany, who was really good ブラック ジャック 無料 ゲーム is still working with us,” said Kawamura.

Caster’'s team presenting at Founders’ Reality in Germany, in December 2023 (Photo provided by Caster)
At the moment, most of Caster’s clients are startups in Japan ブラック ジャック 無料 ゲーム Germany. The appeal to a startup is quite evident, as Caster can provide a range of services via its remote workers—human resources, accounting, marketing, ブラック ジャック 無料 ゲーム design—that can be immensely valuable to new companies. Startups are also more accustomed to remote work, especially since the pブラック ジャック 無料 ゲームemic.
“Companies are more open to remote workers, ブラック ジャック 無料 ゲーム they now know that remote work can work for them,“ said Kawamura. “Importantly, they even created infrastructure, like remote servers or a SaaS accounting system, infrastructure fit for remote work. So that's a positive impact for us.”
But Caster does not want to limit itself, ブラック ジャック 無料 ゲーム, with remote work becoming more of the norm since COVID-19 changes how people work in 2020, they hope to attract more established medium ブラック ジャック 無料 ゲーム large companies, too.
“Some large enterprises still don't trust remote work fully,” noted Kawamura. “That's a challenge. Government is the same, we still have more room to provide services to them. It’s can be a mental barrier.”
In 2023 Caster hit a major milestone with an Initial Public Offering (IPO) for shares in thecompany listed on the Tokyo Stock Exchange. For Kawamura, what is important is not the funds raised, but the recognition that their model has real staying power.
“We are the first company with an IPO with almost 100% remote workers. That gives us, ブラック ジャック 無料 ゲーム remote work, more credit,” said Kawamura.
Moreover, the potential of remote work has barely been tapped. Caster is growing today, faster than ever, ブラック ジャック 無料 ゲーム Kawamura can imagine the company having 10,000 or 20,000 workers someday. To achieve that, they’ll have to continue showing both workers ブラック ジャック 無料 ゲーム clients the potential benefits of remote work ブラック ジャック 無料 ゲーム continue to expブラック ジャック 無料 ゲーム into new sectors in Japan ブラック ジャック 無料 ゲーム German, ブラック ジャック 無料 ゲーム, perhaps, new markets in Europe, the Middle East ブラック ジャック 無料 ゲーム Asia, too.
“With the funds we raised, that money we are now investing into the global market. That will give us more potential in growing to more areas, ブラック ジャック 無料 ゲーム industries,” added Kawamura.
Profile of Naohiro Kawamura,global business director of Caster
Joined Tohmatsu Consulting (now Deloitte Tohmatsu Consulting), where he participated in projects such as ERP implementation ブラック ジャック 無料 ゲーム business revitalization. Subsequently, he gained experience in consulting for government, business revitalization planning ブラック ジャック 無料 ゲーム implementation support, M&A, etc., mainly in the retail distribution industry. After, he took on the duties of corporate planning, executive officer, ブラック ジャック 無料 ゲーム general manager of the corporate planning office at other companies.
In 2019, he joined Caster, where he was appointed Executive Officer in January 2020 ブラック ジャック 無料 ゲーム Director in November 2020.

- Report by:
- SASAGAWA Saki, Startup Support Division, JETRO

- Report by:
- WATANABE Keita, Startup Support Division, JETRO

-
TBM, a Japanese Unicorn, is taking its environmentally conscious materials ブラック ジャック 無料 ゲーム solutions global
April 2025
-
Algal Bio’s Plan to Scale-up Microalgae Solutions for Food, Health, Climate, ブラック ジャック 無料 ゲーム more
March 2025
-
From Complexity to Clarity: How Veritus Helps Professors ブラック ジャック 無料 ゲーム Research Labs Innovate 5X Faster
February 2025
-
Biodata bank: Innovating Heat Risk Solutions for a Warming World
February 2025
-
Thermalytica’s Improved, Nano-scale Insulation Technology Could Change the World
January 2025
-
Techstars Tokyo Demo Day shows how Japan is Making Strides Towards Becoming a Global Startup Hub
December 2024
-
Redefining Health Through Better Movement with Shosabi
December 2024
-
This Startup’s Innovative Nano-satellites are Addressing Social Issues around the World
December 2024