Tellus You Care Godo Kaisha
Tellus You Care, a U.S. company that revolutionizes elderly care through non-contact remote monitoring, established a Japanese subsidiary, Tellus You Care Godo Kaisha, in Tokyo in February 2020. The company sees Japan, one of the world's fastest aging societies, as the most suitable environment for providing its creative elderly care technology. We interviewed Mr. Krishan Caldwell, General Manager of its Japanese subsidiary, about the reasons for expanding into Japan, approach to business ブラック ジャック ルール ディーラーapan, and future prospect
- Establishment
- 2020/02
- Destination
- Tokyo・Kanto
- Biotechnology & Life Science
- Digital & AI
- Services
- USA
Update : 2021/09
Solutions to reduce the burden on both the elderly and caregivers
How we care for our elders is becoming a major issue. There are two driving factors; the declining birthrate and aging population ブラック ジャック ルール ディーラーapan, and a serious shortage of human resources in the nursing care field. The key to solving such issues is the use of IoT devices and technologies that enable caregivers to better respond to situations and provide superior care in both the short and long-term. Tellus’s monitoring solution applies radar technology used in autonomous vehicles and drones to detect minute movements of a person. By simply installing one unit in the bedroom of a typical Japanese home, the information on the resident can be shared with family members and other relevant people such as homecare professionals. The system detects changes in biometric data such as heartbeat and respiratory rate, as well as the sleeping and walking conditions without utilizing any wearables. The data is stored in Tellus’ cloud system and analyzed in real-time by Tellus’ proprietary AI. Caregivers and family members can check the data remotely on a dedicated website. What makes Tellus’s solution unique is that it is non-contact, grasping health conditions without the use of wearables, and monitoring can be performed with an emphasis on privacy because it uses radar rather than a camera. In addition to nursing care and its management, it can also be applied to medical care and health management, especially for monitoring the state of physical functions during sleep when it is difficult to look after the care receiver.
The palm-sized device is designed to be easy to use and install. “We created a small device so that it didn’t feel intrusive for our customers. It serves as an assistant for all caregivers, automatically logging critical care information to save time for caregivers and improve the standard of care in general." says Mr. Caldwell. Just by plugging into an electric outlet, the system can be used over WiFi or cellular connections. In addition to making it easier for caregivers to monitor the health status remotely, the data collected by the radar provides a highly accurate view of a someone’s day, being able to monitor activities in their whole room as opposed to most other sensors which can only capture data while the resident is in their bed. This can be a solution that reduces the psychological and physical burden on both the elderly and the caregivers.
"I believe that if we succeed ブラック ジャック ルール ディーラーapan, we can succeed anywhere."
At the time of its founding, the company enlisted the help of Phil Libin, former CEO of Evernote, a software company, and co-founder of All Turtles, an AI startup based in San Francisco, Paris and Tokyo. He encouraged Kevin Hsu and Tania A. Coke, co-founders of Tellus You Care, to test their ideas ブラック ジャック ルール ディーラーapan, where seniors aged 65 and over accounted for 28.4% of the population and 12.9% of the workforce in 2018, hitting a record high. This is because success ブラック ジャック ルール ディーラーapan, which is facing the challenge of aging, may lead to success in other countries that are also transitioning to a super-aging society.
In addition, while China and other countries are larger in terms of market size alone, they chose Japan because the national and local governments are focusing on supporting innovation in the field of elderly care in care facilities and at home. "There are various reasons to expand into the Japanese market, including the aging population of the society and the insurance system ブラック ジャック ルール ディーラーapan," says Mr. Caldwell. "In particular, the national and local governments are putting a lot of effort into elderly care and there are many subsidy systems available. We were able to obtain various support such as introductions to facilities, access to robotics expertise and gain support from the prefectures that provide subsidies for eldercare technology. The advantage of doing business ブラック ジャック ルール ディーラーapan is that the national and local governments have good support systems in this field."
Enthusiastic to redefine the nature of elderly care
In March 2019, NTT DoCoMo Ventures discovered the company and invested in it. Subsequently, the company expanded its network through introductions by NTT DoCoMo, and it has been able to reach out to many customers. Mr. Caldwell describes the importance of VC/CVC partners, the source of fund procurement. "They provide feedback on products and sales as well as advice on the Japanese market. Such information is valuable and appreciated."
ブラック ジャック ルール ディーラーuly 2019, NTT DoCoMo and Kobe City took the lead in a month-long demonstration of Tellus You Care solutions at Yamate Sakura-en, a special nursing home for the elderly located in the center of Kobe City. While Kobe City has been focusing on innovation in the medical and healthcare fields, it has one of the highest rates of aging population and the elderly single-person households among ordinance-designated cities. As non-technical benefits from this demonstration, Mr. Caldwell notes that plenty of opportunities to interact with the facilities as well as the elderly end-users has gradually dispelled their fears of radar technology, deepened their understanding of the innovation, and improved their knowledge and ability to properly use the new technology.
With the global outbreak ブラック ジャック ルール ディーラーhe novel coronavirus (COVID-19), which has been ongoing since the end of 2019, it inspired Tellus to apply their AI as a solution to detect coughing, one ブラック ジャック ルール ディーラーhe symptoms of COVID-19 based on changes in the respiratory waveform. It has highlighted the need for new technologies for at-risk elderly people living alone, and the company is moving forward with the development combining the enthusiasm for healthcare and technology in order to quickly provide telehealth, telemedicine, and practical health information and data.
Today, Tellus devices are installed at facilities in several prefectures around Japan. “Some ブラック ジャック ルール ディーラーhe facilities we work with have shared that the Tellus system has helped them to proactively identify dangerous behaviors and situations that would have been difficult to notice before. These same facilities actively use the data that Tellus provides to inform their care plans, enabling data-driven care to be provided to residents.”
Difficulties encountered in developing business ブラック ジャック ルール ディーラーapan
The process of clearing the Standards ブラック ジャック ルール ディーラーhe Radio Law, such as the acquisition ブラック ジャック ルール ディーラーhe Technical Standards Conformity Certification (GITEKI), was smoother than originally anticipated. On the other hand, the business plan was affected by the COVID-19 crisis. One example is that the company had to adapt when it got rid of its physical Tokyo office and switched to remote work. However, Mr. Caldwell comments that the staff members who had never met in person responded cooperatively as well. “We looked at ways that we could still have fun together online, and outside of State of Emergencies we tried to organize regular social events together. Despite the chaos and challenges that COVID-19 have introduced, together our team has been able to make it this far.”
Expansion into local regions and expectations for business ブラック ジャック ルール ディーラーapan
Tellus You Care’s Japanese subsidiary is developing business opportunities in local regions. In the future, it has ambitions to conduct work in Kyushu to provide support for watching over elderly people affected by the disaster. Another demonstration is also expected to be carried out in Kyoto Prefecture. Going forward, the company hopes to continue to expand into other local regions. “One key component in the vision ブラック ジャック ルール ディーラーellus is to provide advanced care to anyone who needs it.”
Mr. Caldwell expressed his hopes for the future of business ブラック ジャック ルール ディーラーapan, saying, "The aging population (ブラック ジャック ルール ディーラーapan) is growing, and home care as well as nursing homes will become increasingly important. We are currently focusing on the Japanese market, but if it succeeds ブラック ジャック ルール ディーラーapan, we would also like to consider expanding our business to other countries and regions facing similar social issues."
JETRO's support
Upon expanding its Japanese base, JETRO's Invest Japan Business Support Center (IBSC) lent temporary office space, provided market information, consultation on tax, and PR support, introduced service providers (lawyers and tax accountants), and arranged business matchings.
Company history
- 2017
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Tellus You Care, Inc. ブラック ジャック ルール ディーラーhe U.S. was founded by two Stanford University graduates, with experience at Apple and Google and other companies, aiming to transform elderly care with cutting-edge technology, inspired by their original experience of caring for their grandparents who lived far away.
- 2020
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Established Tellus You Care Godo Kaisha
Tellus You Care Godo Kaisha
- Establishment
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February 2020
- URL
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