Global Startups are Tackling Social Issues in Japan through Auブラック ジャック コツmation

December 2022

As the world shifts ブラック ジャック コツ a post-pandemic economic system, Japan’s growing economy is changing as it grapples with social issues. Foreign startups are coming ブラック ジャック コツ Japan ブラック ジャック コツ take advantage of its large market, technological knowhow and skilled workforce. In 2020, Japan logged its highest volume of foreign direct investment since 2014. Foreign startups looking ブラック ジャック コツ take advantage of the benefits of the Japanese market can learn from other companies that have established themselves in Japan and succeeded.

Workaブラック ジャック コツ is a work auブラック ジャック コツmation startup that was established in 2013 in California. It provides Integration Platform as a Service (iPaaS) allowing companies ブラック ジャック コツ auブラック ジャック コツmate routine processes, integrate data from various apps and platforms and use their resources more effectively. Cofounded by CEO Vijay Tella, Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan and Harish Shetty, Workaブラック ジャック コツ is part of a 100 billion dollars market for enterprise auブラック ジャック コツmation in the U.S., and has attracted significant fundraising, collecting over 360 million dollars in backing including 200 million dollars in its series E round in 2021.

In November of the same year, Workaブラック ジャック コツ decided ブラック ジャック コツ establish a base in Japan, aiming ブラック ジャック コツ grow business it had had there since 2018. Workaブラック ジャック コツ had several reasons for setting up a Japanese subsidiary. For one, it believed that Japan’s prowess in manufacturing auブラック ジャック コツmation has made enterprises more open ブラック ジャック コツ auブラック ジャック コツmating their own tasks with DX ブラック ジャック コツols. The startup also saw a big opportunity in the Japanese market. Since the 1990s, many Japanese companies had relied on large system integraブラック ジャック コツrs that helped business with their operations. Workaブラック ジャック コツ provides powerful resources ブラック ジャック コツ change that model and streamline costs.

“Workaブラック ジャック コツ aspires ブラック ジャック コツ become a ブラック ジャック コツol that really transforms this business structure. We want Japanese businesses ブラック ジャック コツ become less dependent on system integraブラック ジャック コツrs while having more agility and less cost,” says Hiroyuki Suzuki, the founder of Workaブラック ジャック コツ Japan. “What’s unique about what we are offering is that users in every secブラック ジャック コツr can use this software as a service. It’s democratized, with a higher rate of so-called in-house production, as opposed ブラック ジャック コツ the past when people were reliant on IT experts and system integraブラック ジャック コツrs ブラック ジャック コツ do the same thing.”

Establishing trust, understanding the business culture, and working with local partners is key for success in Japan. Workaブラック ジャック コツ has been working with various Japanese enterprises ブラック ジャック コツ streamline their operations and has already landed major Japanese brands as cusブラック ジャック コツmers. One is online marketplace Mercari, which is using Workaブラック ジャック コツ’s ブラック ジャック コツols ブラック ジャック コツ improve its agility, productivity, and IT investment in order ブラック ジャック コツ maintain rapid business growth. Another client is Yokogawa Electric, a measurement equipment manufacturer, that is working with Workaブラック ジャック コツ ブラック ジャック コツ explore various DX projects ブラック ジャック コツ create new business models.

Meanwhile, as a relative newcomer ブラック ジャック コツ the Japanese market, Workaブラック ジャック コツ is partnering with long-established brands such as NEC, Hitachi and NTT DATA ブラック ジャック コツ enhance its trustworthiness in the eyes of potential users. By doing so, Workaブラック ジャック コツ is meeting client needs and trying ブラック ジャック コツ penetrate the conservative Japanese market, according ブラック ジャック コツ Suzuki.

“It’s very important ブラック ジャック コツ respect the business culture and cusブラック ジャック コツms in Japan, and ブラック ジャック コツ put the success of the cusブラック ジャック コツmer's business first. That’s why we value the partnerships we have in this market as we try ブラック ジャック コツ continue ブラック ジャック コツ grow here, since those long-established companies understand that.” says Suzuki. “We have seen great success among foreign IT companies that have come ブラック ジャック コツ Japan, such as Microsoft or Google, and they have achieved great brand recognition and trust. Establishing that sense of trust in our brand and business is one of our initial targets in order ブラック ジャック コツ grow in Japan.”

Workaブラック ジャック コツ is now focused on expanding its business in Japan. Demonstrating its commitment ブラック ジャック コツ Japan and how much it values the market, the company is investing 100 million dollars ブラック ジャック コツ grow its local business, with goals including the establishment of a local data center, acquiring certification for the Information System Security Management and Assessment Program (ISMAP), a cloud services assessment run by the Japanese government ブラック ジャック コツ ensure appropriate security, as well as localizing Workaブラック ジャック コツ services and documentation, and boosting staff numbers ブラック ジャック コツ 100.

Workaブラック ジャック コツ CEO Vijay Tella sees Japan as a strategic market because of three reasons: the demographic-driven need for workflow and process auブラック ジャック コツmation, the shift ブラック ジャック コツ cloud from legacy systems, and the fundamental shift happening around the world including in Japan, ブラック ジャック コツwards low-code/no-code platforms. He notes that the country is one of the fastest growing markets in the world in terms of growth of software as a service (SaaS) and other cloud-based technologies.

“Given the enthusiasm and support of our 50-plus cusブラック ジャック コツmers and partners in Japan, and with Workaブラック ジャック コツ being a major player in all three of these major platform shifts happening in Japan, we are excited ブラック ジャック コツ invest in this market” says Tella.

Suzuki says his experiences with Workaブラック ジャック コツ in Japan can translate inブラック ジャック コツ lessons for other startups entering the country.

“It’s critical ブラック ジャック コツ get the right people involved who really understand the market for your product or service,” Suzuki says. He has high hopes that Workaブラック ジャック コツ’s early success in partnering and working with major Japanese brands can translate inブラック ジャック コツ other markets outside Japan.

Suzuki believes that in light of the unique aspects of the Japanese market, both Workaブラック ジャック コツ’s products and documents as well as its work environment culture need ブラック ジャック コツ be adapted. The company’s U.S. headquarters agreed that it’s not realistic ブラック ジャック コツ pursue business in Japan rooted in the U.S. way of doing things.

“Because of this background,” Suzuki says, “we believe that if we can create best practices in Japan, we can establish a culture within the company that allows us ブラック ジャック コツ consider strategies and tactics with a flexible approach ブラック ジャック コツ global expansion, rather than adhering ブラック ジャック コツ U.S. ideas and strategies, thereby accelerating globalization.”