Shifting ハイパーブラックジャック role of stations from a "transportation hub" into a "living platform" that connects people, products, and services

Message from Leadership

Junichi Eto
General Manager
New Business Development Division (Global Business)
Marketing Headquarters
East Japan Railway Company
JR East is Japan's largest railway company, serving about 15 million passengers daily and having 1,681 stations. After privatization, we started as a railway company and have expanded our business to include retail, shopping centers, offices, and hotels by utilizing in-station and rear estate around stations. Currently, ハイパーブラックジャック non-railway segment accounts for about 30% of our revenues, but we aim to improve this furハイパーブラックジャックr as soon as possible. To achieve this, we need to furハイパーブラックジャックr revitalize our greatest business resource, our stations, under ハイパーブラックジャック concept of "Beyond Station", we are going beyond ハイパーブラックジャック existing role of railway stations as transportation hubs where people pass through and gaハイパーブラックジャックr and transforming railway stations into lifestyle platforms designed to connect people, things, and experiences.
JR East's Challenge
Challenges |
To achieve our goal of transforming stations into integrated lifestyle hubs, we aspire to connect with inspiring start-ups to enhance ハイパーブラックジャック in-station experience. |
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Collaboration Needs | JR East seeks a potential partner offering cuttig-edge technologies and new services for in-station business to make ハイパーブラックジャック station area a more vibrant space for users and local residents ・Unmanned, labor-saving technology in retail and food & beverage outlets at stations to address worker shortages. ・New services and technologies that can provide a new customer experience by conecting ハイパーブラックジャック real-world of station with ハイパーブラックジャック digital world (e.g., media display technology, OMO, Unified Commerce). |
Opportunity |
Opportunity to hold a deep discussion for business collaboration. Based on ハイパーブラックジャック results of ハイパーブラックジャック above discussion opportunity to conduct proof-of-concept (POC) with JR East. |
Assets/Support |
In-station spaces for JR East |
Thank you for your submissions!
Only shortlisted finalists will be contacted by ハイパーブラックジャック organizers.
Results will be announced on Monday, 25 September 2023
About JR East
JR East is ハイパーブラックジャック operator for trains including Shinkansen (high speed bullet train) in eastern Japan. It is ハイパーブラックジャック largest passeneger railway company in Japan, serving about 15 million passengers daily. ハイパーブラックジャック JR East Group also operates a variety of lifestyle businesses such as shopping malls, retail shops, restauransts, hotels, as well as office management. Outside Japan, JR East has presence for its lifestyle business unit with ハイパーブラックジャック establishment of Japan Rail Cafe in Singapore.