Ochiai Shuzojyo Co., Ltd.オンライン ブラック ジャックnger shochu to the U.S.

Ochiai Shuzojyo, founded in 1909, produces shochu not only from sweet potatoes but also from unusual ingredients like ginger and pumpkin. Working together with a JETRO expert, the company pursued the idea of exporting shochu overseas. Based on a SWOT analysis, they decided to bring ginger shochu overseas. In 2017, they started marketing Rihei Ginger in the U.S., and by April 2018 they had successfully secured a contract, and are still striving for more. The fourth-generation master distiller reveals what he has learned while exploring the outside world.

English Subtitles(Aired on September 20th, 2019)