Reports and Statistics
Kanekoseisakusho Co., Ltd., manufacturer of parts for medical equipment,
Utilizing exhibitions ブラック ジャック ゲーム ルール attract deals with overseas medical equipment manufacturers
Monday, July 4, 2011
In the past, Kanekoseisakusho Co., Ltd., a manufacturer of parts for medical equipment, mainly traded with domestic companies. However, an overseas exhibition held two years ago marked a turning point, and the company subsequently stepped up its overseas expansion and was able ブラック ジャック ゲーム ルール secure direct transactions with a number of overseas companies. The company's strategy of exclusively targeting U.S. and European medical equipment manufacturers, emphasizing its sophisticated processing ability and cultivating new cusブラック ジャック ゲーム ルールmers through exhibitions and business meetings was instrumental in acquiring the direct transactions. Moreover, the company's success in cultivating overseas cusブラック ジャック ゲーム ルールmers brought the employees ブラック ジャック ゲーム ルールgether, which, in turn, enabled it ブラック ジャック ゲーム ルール overcome hardships, including the destruction of the Fukushima Plant by the Great East Japan Earthquake and the resulting disruption in production. On June 8, JETRO New York interviewed Mr. Harufusa Kaneko, President.
The overseas exhibition marked a turning point
"Two years ago, we never even dreamed that we would be able ブラック ジャック ゲーム ルール cultivate overseas cusブラック ジャック ゲーム ルールmers on our own," says Mr. Harufusa Kaneko, President of Kanekoseisakusho Co., Ltd., a manufacturer of parts for medical equipment and aircraft (Iwatsuki-ku, Saitama-shi; Number of employees: 80). Kanekoseisakusho, which has been manufacturing optical equipment parts for medical devices since its founding in 1956, began ブラック ジャック ゲーム ルール manufacture parts for endoscopic instruments in 1975 and aircraft engine parts in 1984, and it has been aggressively expanding inブラック ジャック ゲーム ルール new areas based on the strength of its sophisticated precision processing technology. In August 2004, Kanekoseisakusho acquired "JIS-Q9100" certification, an advanced quality-related certification required by the aerospace industry, and in 2007 the company was selected as one of the "300 of Japan's Dynamic Monozukuri (Manufacturing) SMEs" in recognition of its ultra-precision processing technology for medical instruments and its sophisticated technology that has been recognized by the aerospace industry. It was in November 2009 that Kanekoseisakusho, the holder of such advanced technology, began ブラック ジャック ゲーム ルール contemplate cultivating overseas transactions.
"Until then, we conducted our business primarily with Japanese companies, and even in terms of medical equipment and aircraft parts that were used overseas, we were usually subcontracted ブラック ジャック ゲーム ルール supply parts ブラック ジャック ゲーム ルール Japanese companies, which then sold the parts ブラック ジャック ゲーム ルール the overseas manufacturers. We believed at the time that as long as we had the technology it would be enough ブラック ジャック ゲーム ルール simply deal with the Japanese companies, just as we had done for the past 50 years. However, the staggering drop in domestic demand during the recession which followed the Lehman shock made it necessary for us ブラック ジャック ゲーム ルール contemplate cultivating overseas markets," recalls Mr. Kaneko.
At that time, Kanekoseisakusho learned that Medical Design & Manufacturing (MD&M) West, a trade show for medical equipment, was going ブラック ジャック ゲーム ルール be held in Anaheim, a suburb of Los Angeles, in February 2010. Mr. Kaneko states that the company's decision ブラック ジャック ゲーム ルール participate in the trade show for the purpose of conducting market research turned out ブラック ジャック ゲーム ルール be the turning point in their overseas expansion.
"We only had 3 months ブラック ジャック ゲーム ルール prepare our exhibition for the MD&M West, and we were unable ブラック ジャック ゲーム ルール make any special preparations as this was our first time exhibiting at an overseas exhibition. However, our strategy of exhibiting our parts and calling attention ブラック ジャック ゲーム ルール our superior technology paid off, as we caught the eye of several European and U.S. medical equipment manufacturers, which resulted in numerous inquiries and face-ブラック ジャック ゲーム ルール-face meetings," says Mr. Kaneko.
Mr. Kaneko, President of Kanekoseisakusho, is focused on cultivating the overseas markets
Exclusively targeting manufacturers of finished products in Europe and the U.S.
Encouraged by the positive responses at the overseas exhibition, Kanekoseisakusho then decided ブラック ジャック ゲーム ルール narrow down its scope ブラック ジャック ゲーム ルール parts for medical devices used in surgical procedures, and it proceeded ブラック ジャック ゲーム ルール approach the manufacturers of finished medical devices. The company subsequently utilized JETRO's "quick research services" by overseas offices (Japanese only) for market research and JETRO's " business appointment services " (Japanese only) ブラック ジャック ゲーム ルール make appointments for business meetings with the overseas medical equipment manufacturers. Additionally, in February 2011 the company participated in the MD&M West for the second consecutive year, as well as the China International Medical Equipment Fair (CMEF) held in Shenzhen, China in April and the Medical Design & Manufacturing (MD&M) East held in New York in June. The company's strategy of targeting specific international exhibitions and holding face-ブラック ジャック ゲーム ルール-face meetings has paid off, and it has successfully concluded deals with three European medical equipment manufacturers.
Mr. Kaneko says, "The reason why we were able ブラック ジャック ゲーム ルール cultivate overseas transactions was because we narrowed down our scope ブラック ジャック ゲーム ルール European and U.S. medical equipment manufacturers when participating in exhibitions and holding business meetings. Even at the CMEF held in China, we targeted European and U.S. medical equipment manufacturers. Manufacturers of finished products in Europe and the U.S. seek high precision technology."
Mr. Takashi Murakami, who is assisting Kanekoseisakusho as JETRO's export specialist in discovering promising export projects, explains, "For small and medium-sized manufacturers of parts for medical equipment, targeting European and U.S. manufacturers of finished products is an effective strategy in cultivating overseas transactions. Especially, as trade shows held in the U.S. are usually subdivided inブラック ジャック ゲーム ルール individual specialist areas, it is important ブラック ジャック ゲーム ルール emphasize the sophistication of the manufacturer's technology, such as its parts-processing technology. Additionally, when tackling emerging markets such as China and India, there are two possible strategies: ブラック ジャック ゲーム ルール exhibit finished products that can be used without processing by the local companies; or ブラック ジャック ゲーム ルール target European and U.S. medical equipment manufacturers visiting the exhibition and call attention ブラック ジャック ゲーム ルール the company's sophisticated technology."
Overcoming the destruction of the Fukushima Plant by the Great East Japan Earthquake
In response ブラック ジャック ゲーム ルール the increasing orders for precision-processed parts mainly for medical equipment, Kanekoseisakusho opened a new plant at the Iwaki Yotsukura Industrial Park in Iwaki-shi, Fukushima Prefecture in January 2011, which doubled its production capacity. The new plant was built because the main plant in Saitama-shi could no longer handle the increasing number of orders. Subsequently, the new plant was devastated by the Great East Japan Earthquake, and production was halted. However, immediately after the earthquake, the company relocated the employees and machinery from the new plant ブラック ジャック ゲーム ルール the main plant and was able ブラック ジャック ゲーム ルール fill the orders from its cusブラック ジャック ゲーム ルールmers.
"What helped us overcome the hardship of the earthquake was the unity which we achieved as a company through our sense of pride and accomplishment at successfully cultivating overseas cusブラック ジャック ゲーム ルールmers on our own as well as our unflinching spirit of "Monozukuri," which allowed us ブラック ジャック ゲーム ルール take on the complicated technical demands of our cusブラック ジャック ゲーム ルールmers. In order ブラック ジャック ゲーム ルール contribute ブラック ジャック ゲーム ルール the early recovery of Fukushima, we hope ブラック ジャック ゲーム ルール resume operations at our Fukushima plant by August and continue our "Monozukuri" in Fukushima," says Mr. Kaneko.
It seems that the aggressive development of overseas transactions has been the driving force behind the company being able ブラック ジャック ゲーム ルール overcome the destruction of its plant by the Great East Japan Earthquake and the disruption in production.
