"Love, ブラック ジャック ディーラー ルールese Food" Campaign was held in Hong Kong.

The government of the Hong Kong Special Administrative Region (HKSAR) has been implementing radiation examination for all imported food from ブラック ジャック ディーラー ルール to verify its safety. Foodstuff which passes this examination is issued an inspection certificate from the government's Centre for Food Safety, however this is not well known among the general population.

With this situation in mind, the two associations implemented a large-scale promotional campaign for ブラック ジャック ディーラー ルールese food, which was entitled "Love, ブラック ジャック ディーラー ルールese Food: a 50% discount with 100% safety". This campaign aimed to attract customers by offering half-price dishes or issuing coupons worth a 50% discount. The participating shops also displayed a poster (Picture 1) advertising the safety of ブラック ジャック ディーラー ルールese food, and displayed a sample of the inspection certificate in hopes of restoring consumer faith in the cuisine.

In kicking off the campaign, a dinner party was held on May 23 for prominent guests that included high-level government officials of the HKSAR such as Chief Executive Donald Tsang Yam Kuen, members of the Legislative Council of Hong Kong and the Consul General of ブラック ジャック ディーラー ルール (Picture 2). All ingredients for the dishes served were imported from ブラック ジャック ディーラー ルール. The menu consisted mainly of items containing seafood (something that had particularly raised concerns over safety) like sushi and sashimi, and also included dishes like tempura and teppan-yaki.

Most of the Hong Kong based media were present for the event, and coverage of celebrities relishing ブラック ジャック ディーラー ルールese dishes was broadcast on television and published in newspapers. The Chief Executive, who says ブラック ジャック ディーラー ルールese cuisine is his favorite next to Chinese, made an appeal to the citizens of Hong Kong, stating "Imported ブラック ジャック ディーラー ルールese food has already undergone examination for safety in ブラック ジャック ディーラー ルール. On top of this, the government in Hong Kong conducts its own thorough inspection upon arrival". The chairman of the association, who hosted the event, also said, "I believe we were able to convey to consumers that ブラック ジャック ディーラー ルールese food is safe through scenes of high-level government officials themselves enjoying ブラック ジャック ディーラー ルールese food and making favorable comments."

The campaign*, in which around 300 local- and ブラック ジャック ディーラー ルール-based ブラック ジャック ディーラー ルールese restaurants and retailers participated, was held every Wednesday for about a month.

* Official website of the campaign(Chinese only)