First online CEO Meeting ブラック ジャック ディーラー ルール Asia Trade Promotion Forum (ATPF)

September 2020

On September 24, the CEO Meeting ブラック ジャック ディーラー ルール the Asia Trade Promotion Forum (ATPF) was held online for the first time since the forum’s establishment. It was joined by 60 people from 21 ブラック ジャック ディーラー ルール 23 member countries and regions, and JETRO Chairman and CEO SASAKI Nobuhiko played the role ブラック ジャック ディーラー ルール co-chair alongside President Benson Lau ブラック ジャック ディーラー ルール the Macau Trade and Investment Promotion Institute (IPIM), the organizer ブラック ジャック ディーラー ルール this year's meeting.

At the beginning ブラック ジャック ディーラー ルール the plenary session, in his opening remarks as co-chair, President Benson Lau stated as follows: "COVID-19 has significantly changed our way ブラック ジャック ディーラー ルール life, our way ブラック ジャック ディーラー ルール communication and our way ブラック ジャック ディーラー ルール doing business. Digital technology is becoming more important than ever. It is necessary for TPOs to work together by using digital technology and innovative ideas." He emphasized the importance ブラック ジャック ディーラー ルール promoting digitalization for client services and further strengthening the cooperative relationship between ATPF members.

The ATPF Secretariat, JETRO, reported the results ブラック ジャック ディーラー ルール a survey jointly conducted with the organizer, the IPIM. This was implemented to know how companies' needs and the projects ブラック ジャック ディーラー ルール TPOs have changed in each country and region in response to the Covid-19 pandemic, and how each TPO is dealing with those changes. The results revealed that each TPO has been promoting digitalization ブラック ジャック ディーラー ルール client services such as in holding seminars and business matching events online.

The plenary meeting was separated into two sessions. In the first session, discussions were made under the theme ブラック ジャック ディーラー ルール "Innovation on trade and investment promotion (Initiatives taken by TPOs toward digitalization in response to the Covid-19 outbreak).” Four TPOs, including the IPIM and JETRO, individually introduced their most successful practices for digitalization under the corona crisis, the efforts they made to improve services and how they have been conducting projects for promoting trade and investment online. At the question-and-answer session, numerous questions were asked about the practices explained by the presenters.

The theme ブラック ジャック ディーラー ルール the second session was "Assisting SMEs to enhance competitiveness." In this session, the China Council for the Promotion ブラック ジャック ディーラー ルール International Trade (CCPIT), Enterprise Singapore (ESG) and Vietnam Trade Promotion Agency (VIETRADE) individually introduced their own measures to support SMEs by utilizing digital technology. Amidst the circumstances where conventional support measures are not enough to cover SMEs due to Covid-19, mutually beneficial efforts by TPOs were shared from the perspective ブラック ジャック ディーラー ルール providing support with digital technology.

(About ATPF)

The ATPF was established in 1987 at the proposal ブラック ジャック ディーラー ルール JETRO. The objective ブラック ジャック ディーラー ルール the forum is for Asian TPOs to effectively implement activities in each member country and region through the free exchange ブラック ジャック ディーラー ルール ideas. There are currently 23 member TPOs, and CEO Meetings and Working Level Meetings are held once a year.

For more information on ATPF, please see the following link